New Arrival

Fish the Xtreme Attitude consistently at any depth. Based on the CountDown method introduced by Rapala in the 1960s, the X-Rap CountDown brings modern X-Style finishes and details to the...

The easy-wearing Women’s Solar Sombrero breezes through record highs thanks to a lightweight, moisture-wicking build that provides full coverage for your head and neck. Nylon fabric with DWR finish provides...

The all-new Westin F360° SBass incorporates the proven design of the original, with a few subtle enhancements that will be appreciated by the serious bass lure angler. The requisite extreme...

A new addition to the Westin headgear range, this ISLAND flex fit cap is incredibly comfortable and gives optimal protection from harmful UV rays. The 3D embroidered logo adds to...

Protect against the elements with these microfibre leather gloves that have been carefully designed to give maximum comfort and feel when embarking on your next epic fishing adventure. The spandex...

  Stay cool and comfortable, whilst fully protected from harmful UV rays in this fitted neck gaiter. The tailored fit gives a close fit, without restricting movement, whilst the overlock...

Stay protected, no matter what sun and wind conditions are in this stylish, technical BAY shirt. Fish longer and harder, thanks to the super-comfortable polyester / spandex fabric that is...

Adding to our “Bite” range an absolutely tremendous Jerkbait that we simply had to call “Jerkbite”. This bait took a full two years to perfect and the result speaks for...

Rep the species that swim rent-free in your head with the classic, mid-crown Double Haul Icon Trucker that goes with the flow. Crown Fit: Mid FABRIC TECHNOLOGY: 100% Cotton Twill;...

Introducing the all-new RIO Elite Scandi OutBound, bringing together the UK’s top-selling Scandi line and RIO’s groundbreaking SlickCast technology! This perfect combination will take your spey casting to a whole...

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From big game to small stream trout, Maxima...

These excellent fishing gloves, made of high quality neoprene, are soft and comfortable. They keepyour hands warm so we recommend them especially for fishing in the winter and ice fishing.