Products

Illuminate your outdoor adventures with the Sunbeam LED Strip Headlamp, the ultimate hands-free lighting solution, designed for those who demand reliability and performance. The headlamp delivers superior brightness and extended...

When predators are feeding on herring you need a lure that looks, moves, and reacts like the real thing. The Westin Herrix Jig is engineered for lifelike precision, featuring realistic...

Grizzly Brown 16's Twill with khaki mesh Westin patch logo 60% cotton 40% polyester Mesh Back Panels Snapback closure

Based on the hugely successful Westin Hypoteez, this new version of one of our most popular soft lures features an extremely life-like, tight and erratic swimming action thanks, in part,...

A new addition to the Westin headgear range, this ISLAND flex fit cap is incredibly comfortable and gives optimal protection from harmful UV rays. The 3D embroidered logo adds to...

This is not a Swim – this is the Westin Jerk! After years of testing, refining, and perfecting, the Westin Jerk is finally here. Designed for effortless jerkbait fishing, it...

Adding to our “Bite” range an absolutely tremendous Jerkbait that we simply had to call “Jerkbite”. Designed to be fished as a jerkbait / twitchbait in any conditions. Fish it...

This tremendous modern lure is designed to perform as a versatile jerkbait / twitchbait, excelling in any fishing conditions. Whether you are fishing aggressively with fast, sharp jerks, or using...

These extra fine and superior quality Titanium Leaders take the headache out of making your own rigs. Available in a wide range of wire diameters, breaking strains, and lengths, Titanium...

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great...

Enhance your soft lures with our metal rattles, offering a distinct alternative to glass rattles. Available in three sizes, these rattles provide a different sound and vibration profile to attract...

Tired of struggling with tough fishing lines? Meet your new go-to tool, the essential 2.5" Alu Alloy Line Cutter. Engineered from premium aluminium alloy, this cutter offers the perfect blend...

Introducing the Westin Micro Split Ring Pliers, compact yet mighty at only 10 cm in length. Crafted from high-grade carbon steel with a Teflon coating, ensuring durability and smooth operation....

Get ready for an explosion from below as big predators rise to smash the floating Mike the Pike hard lure - arguably one of the most realistic pike imitation hard...

Stay warm and comfortable with this stylish beanie. Choose your favorite amongst the 4 different options. Soft touch yarn 100% acrylic Classic style with Jacquard knitted pattern Large pompom

The Westin Ned Worm will conjure up fish on even the slowest days, bringing success when all else fails. This long-lasting lure is made of a super-elastic, floating and strong...