Best selling products

Crafted and designed by legendary designer Mads Grosell. The lure profile is inspired by a baby trout smolt, with the classic Cannibal open mouth, a realistic big soft eye and...

Based on the bestselling Westin lure Salty, this Inline lure has it all. It will cast far even against the hardest wind, it can be fished fast or slow, it...

Keep stocked up on tails for our super realistic sandeel imitation, with a lively kicking action both on the drop and retrieve. Four sizes are available – 9.5cm, 11cm, 12.5cm...

SANDEEL V2 With a lively kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish. The unique jig...

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise and stand-up jig head that ensures...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D...

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly...

True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X-Rap®...

Based on a 3D scan of a real needlefish, we have created the perfect needlefish imitation! The lure not only looks like a needlefish, it acts like one! We equipped...

The 4’th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The details are incredible and so lifelike it will be even harder for the...

The 4’th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The details are incredible and so lifelike it will be even harder for the...