Carrying on a tradition that started in 1936, the original Wounded Minnow Action is what has made Rapala® "The world's most trusted lure."
Premium materials give them their responsive, life-like action, while the
craftsmanshio and dedication to excellence makes sure that each and every lure swims like the first one. Before leaving the factory, each is inspected, hand-tuned and tank-tested for the superior quality Rapala's are legendary for. Wherever you go in the world, big fish eat little fish that swim just like a Rapala®
The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown®...