Hard Lures

Strong ABS body, based on a 3D Scan of a real mackerel, with superb details. Build for perfect vibrating and flashing action with a big speed wind and perfect diving...

The Salmo Slider is a jerkbait known as a glidebait. Since its introduction in 2002 it continues to be absolute top-selling bait. The unique shape and action of the Slider...

The 3DR Minnow 4” features a unique diamond-shaped lip that causes the bait to run true even in strong currents or when fishing from an elevated position. This flat-sided hardbait...

Yo-Zuri’s L-Minnows Series™ is used for controlled depth fishing. This legendary lures sinks at a faster rate than most standard “minnow-style” hardbaits on the market. In a style similar to...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D...

A Micro Pencil which casts superbly well, with flat sides for a perfect water grip and is able to work from surface to bottom. The inside fixed weight is shaped...

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly...

The hard-bodied X-Rap® Scoop glides horizontally as it descends through the water column towards its inevitable fate. Twitch it to send it darting from side-to-side, or wind it in at...

True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X-Rap®...

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades away into the depths like a dying fish. Its tall body...

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get...

The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot...