Hard Lures

The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot...

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get...

Strong ABS body, based on a 3D Scan of a real mackerel, with superb details. Build for perfect vibrating and flashing action with a big speed wind and perfect diving...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D...

The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so slightly...

The hard-bodied X-Rap® Scoop glides horizontally as it descends through the water column towards its inevitable fate. Twitch it to send it darting from side-to-side, or wind it in at...

True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X-Rap®...

The lure swims with a super realistic slim S-Curve, and will turn to the side on spin stop, triggering strikes from following fish. It has a build in rattle in...