Lures

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get...

The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot...

The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The banana-style body swims with a wide tail, dancing action...

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive hard thumping sweeping tail action. Designed to dive deep...

Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look back and then settles to a head down...

The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in the most demanding conditions. Built heavy to sink fast, the Shadow Rap...

Based on a 3D Scan of a Real Sandeel. Swims with a seducing slim S-curve, head slight up. On the stop, the lure flutters and rolls backwards – triggering hard...

The lure swims with a super realistic slim S-Curve, and will turn to the side on spin stop, triggering strikes from following fish. It has a build in rattle in...

Based on a 3D scan of a real needlefish, we have created the perfect needlefish imitation! The lure not only looks like a needlefish, it acts like one! We equipped...

PHP colors on our Shine Glider. Our new Photo Print technique, combined with airbrush details, makes the already super 3D Lures even better and with details and effects, that will...

Based on the scan of a real Trout, with super realistic details! The Pulse tail delivers a subtle ultra-realistic action at both slow, medium and high speed. The tail has...

The 4’th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The details are incredible and so lifelike it will be even harder for the...