New Arrival

Saltwater coastal fishing and predator fishing are growing aspects of our sport. They require heavier equipment to combat wind, cast large, wind-resistant flies, and handle big fish. These Embrace rods...

These High Tech fly reels are inspired by the designelements in our Fario and Vosso reels. We have given each reel slightly individual features to best suit it's purpose of...

Slip into the Classic Tackle Tee that effortlessly blends past and present with a heritage-inspired look that meets easy-wearing, cotton-blend comfort. FABRIC TECHNOLOGY: 50% Cotton/ 50% Polyester

Stay classy and comfy in the cotton-blend Let It Fly T-Shirt that keeps it grab-worthy with attractor-pattern graphics on the back and a Simms logo hit out front. FABRIC TECHNOLOGY:...

Refresh your anytime, anyplace look with the Circle Lockup T-Shirt that brings cotton-blend comfort and classic Simms style to your out-and-about circuit. FABRIC TECHNOLOGY: 50% Cotton/ 50% Polyester

The first anti-fatigue boot that protects against the cold With its three-density rubber sole and cushioning pad, the Parcours 2 boot offers comfort that allows you to walk longer without...

Made to sync with your on-water processes, the ambidextrous Headwaters Sling Pack divides, conquers, and corrals with a rugged 630-Denier build, a tough compression-molded workstation, convenient net storage and a...

Save your skin from the swarms in the No-See-Um Bugstopper® Shirt powered by Insect Shield® protection and an airy stretch-fabric blend for unstoppable mobility and comfort in the current and...

Classic, well-proven pelagic lure that imitates one of the fishes favorite; the sandeel. These five lures give you a good base for popular species like garfish, seatrout, coalfish, mackerel and...

Modern styling and timeless fabrication techniques lead to serious warmth and wet-weather protection in the boiled-wool Hayward Wool Beanie. 100% boiled merino wool with a soft microfleece liner One size...

The Ozor LH BC is a great value baitcaster for the predator angler. The strong internals ensure a smooth retrieve and optimal line-lay for effortless casting. The compact design makes...

Looking for a versatile, high-performance spinning reel that won't break the bank? The Xarann is ultra-lightweight, yet capable of handling heavy-duty applications. The machined aluminium spool and forged aluminium handle...

Adanaxx reels offer exceptional performance and deliver an enviable combination of strength, refinement and smoothness. The 6+1 ball bearings deliver a silky-smooth retrieve and excellent durability. The sturdy graphite body...

The ultimate wader for your almighty dollar, the Freestone Stockingfoot has been refined through years of testing and tweaking and is infused with decades of Simms wader DNA for a...

The Xarann Predator rod series from Kinetic are tailored specifically for predator fishing, encompassing the various tactics and rigs essential for targeting powerful predators. Whether you prefer jerk, casting, or...

Kinetic's Xarann Spin Rods are meticulously crafted for finesse fishing, particularly with small lures. Featuring a slender carbon fibre blank, these rods deliver a lightning-fast action. The rod tip boasts...