New Arrival

Achieve the perfect organisation of your hard lures with these amazing double-sided lure boxes. Incredibly strong and durable, these double-sided lure boxes feature strong hinges and secure lids to keep...

60 % polyester 40 % cotton Single Jersey + Polar Fleece Protects face and neck from wind and maintain warmth

A range of rods designed with a progressive-fast action and sensitive blank, capable of handling a wide range of lures and fishing styles. These versatile light to medium rods are...

These fast-actioned rods are perfect for both hard and soft lures for hard-fighting fish like pike and zander. The powerful backbone ensures a positive hook-set, whilst the sensitive tip shows...

Packing plenty of punch, the W2 Spin range are designed to cover the full range of spoons, spinners and wobblers, when targeting both freshwater and coastal predators. The ultra-sensitive action...

NT11 fly rods are the result of taking advantage of the very latest and most sophisticated State of Art graphite materials used in the aerospace industry today. When applied to...

These are the strongest and most advanced reels in the Guideline family. Vosso combines a striking design with a super strong and stable construction. All models come with a full...

These are the strongest and most advanced reels in the Guideline family. Vosso combines a striking design with a super strong and stable construction. All models come with a full...

Guideline Tactical Camo Cap is a high quality cap made of soft and comfortable Polyester. The camo pattern is our own with the stylish colors Algae Green and Dark Spruce...

Guideline The Fly Solar tech Cap is a graphite coloured Supplex performance cap. Light weight and soft for comfort, water repellent and stain resistant.  DryZone under visor and sweatband for...

Want to catch a big one? Then the BullTeez is the ultimate choice for big predators like pike and zander. The shad tail in combination with a slender wrist creates...

The Westin Ned Worm will conjure up fish on even the slowest days, bringing success when all else fails. This long-lasting lure is made of a super-elastic, floating and strong...

100% merino wool knit 100% polyester fleece lining

Stay warm and comfortable with this stylish beanie. Choose your favorite amongst the 4 different options. Soft touch yarn 100% acrylic Classic style with Jacquard knitted pattern Large pompom

100% nylon Taslan Oxford fabric 100% nylon Taslan rip-stop fabric Reinforcements in exposed areas with 100% heavy nylon 15.000mm/5.000mvp Fully sealed seams Eco DWR Bionic finish® 100% nylon lining Two...

100% nylon Taslan Oxford fabric 100% nylon Taslan Rip-stop fabric 15.000mm/5.000mvp Fully sealed seams Eco DWR Bionic finish® 100% nylon lining Adjustable hood rolls up inside collar High, fleece-lined collar...