New Arrival

The Whiting Brahma Rooster Saddle provides fly tiers with a top-quality alternative to traditional soft hackle feathers. Its natural medium dun hue, accented with subtle mottling, delivers a realistic look...

Ideal for casting use.Resistant: Coated with a reinforced epoxy varnish, armed with 2X hooks and forged extra strong forged rings, the Metal Spot has been designed to durably resist the...

New Generation Standard The Ultegra XTE and XSE are based on Shimano’s best selling models and are set to redefine the mid-priced long range reel market. Containing many of Shimano’s...

To keep fishing at all times. SPHEROS SW is designed for harsh saltwater conditions and is generously equipped with technologies that break out of the norm in its price range,...

Introducing our premium 15cm Twin Cut Pliers, crafted from stainless steel for unparalleled strength and precision. With an ergonomic design and durable soft-touch grip these pliers offer ultimate comfort and...

Westin’s Hyper Realistic Ricky The Roach Multi Jointed R2F Jointed is designed to keep the front part steady while the nine joints create the most amazing wiggling action when fished...

Optimized organization for on-water essentials, the new Headwaters Hip Pack divides, conquers, and corrals with a rugged 630-Denier build, a tough compression-molded workstation, convenient net storage, and a comfortable shoulder/neck...

We are extremely proud and excited to launch the Ricky The Roach Inline! Setting a higher standard within lure design and technology, at the time of writing, this is by...

Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the...

Whether you’re targeting salmon, steelhead, or large migratory trout, these setups are perfect companions for the chase. The Embrace Switch includes a WF MultiTip line and intermediate tip, while the...

Saltwater coastal fishing and predator fishing are growing aspects of our sport. They require heavier equipment to combat wind, cast large, wind-resistant flies, and handle big fish. These Embrace rods...

These High Tech fly reels are inspired by the designelements in our Fario and Vosso reels. We have given each reel slightly individual features to best suit it's purpose of...

Slip into the Classic Tackle Tee that effortlessly blends past and present with a heritage-inspired look that meets easy-wearing, cotton-blend comfort. FABRIC TECHNOLOGY: 50% Cotton/ 50% Polyester

Stay classy and comfy in the cotton-blend Let It Fly T-Shirt that keeps it grab-worthy with attractor-pattern graphics on the back and a Simms logo hit out front. FABRIC TECHNOLOGY:...

Refresh your anytime, anyplace look with the Circle Lockup T-Shirt that brings cotton-blend comfort and classic Simms style to your out-and-about circuit. FABRIC TECHNOLOGY: 50% Cotton/ 50% Polyester

The first anti-fatigue boot that protects against the cold With its three-density rubber sole and cushioning pad, the Parcours 2 boot offers comfort that allows you to walk longer without...