Rapala Lures

The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot...

The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as 12 meters unassisted. The banana-style body swims with a wide tail, dancing action...

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive hard thumping sweeping tail action. Designed to dive deep...

Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look back and then settles to a head down...

The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in the most demanding conditions. Built heavy to sink fast, the Shadow Rap...