Rapala

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades away into the depths like a dying fish. Its tall body...

Floater Elite 85mm Gilded 6.5g The Legend’s gone Elite. The long-casting Original Floater® Elite delivers the fish-catching Wounded Minnow Action with heavy-duty construction and modern gilded finishes. Designed for freshwater...

Fishing with spoons has been around for a long time. It’s a traditional way of targeting species like the mighty salmon or the furious pike. Nauvo pays homage to the...

The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot...