Soft Lures

Sandy Andy Weedless Jig has an ultra-realistic sandeel design based upon our legendary Sandy Andy Jig. This weedless version has been specially designed for saltwater species, particularly seabass. This slim...

Sandy Inline is designed for coastal saltwater fishing when sea trout are patrolling the reefs, sea bass are feeding in the surf, and other saltwater species are searching for prey....

The 4’th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The details are incredible and so lifelike it will be even harder for the...

The most realistic sand eel imitation ever made, this lovingly hand-painted little fella will bring in sea bass, cod, seatrout and whatever's hungry in the area. The pre-moulded jig mounted...

Catch your speed with this incarnation of Ricky the Roach - The short tail allows a smooth and slow glide through the water and the big shad tail offers a...

Limited reintroduction of the legendary Line Thru Roach, rigged on our Carbon49 wire in 0.70mm. Hooks #2/0.  

Based on the hugely successful Westin Hypoteez, this new version of one of our most popular soft lures features an extremely life-like, tight and erratic swimming action thanks, in part,...

Get ready for an explosion from below as big predators rise to smash the floating Mike the Pike hard lure - arguably one of the most realistic pike imitation hard...

Imitation of sandeel for bass fishing Hooks included 4pcs

Worms catch fish and the Ned Worm Curl combines the slim body of a worm with a thin curl tail that creates a kicking, twisting action that drives fish crazy....

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieve speeds. It is a...

Want to catch a big one? Then the BullTeez is the ultimate choice for big predators like pike and zander. The shad tail in combination with a slender wrist creates...