Soft Lures

The 4’th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The details are incredible and so lifelike it will be even harder for the...

Based on a 3D scan of a real needlefish, we have created the perfect needlefish imitation! The lure not only looks like a needlefish, it acts like one! We equipped...

Watch your speed with this incarnation of Ricky the Roach - the shorter tail allows a smooth and slow glide through the water while the big shad tail offers a...

Kinetic Stevns The Kinetic Stevns is a deadly seatrout weapon and throws like a bullet. The narrow shaped Kinetic Stevns has proved to be a great lure to imitate prey...

Based on a 3D Scan of a real crayfish this lure has almost too-good-to-be-true details and enticing micro movements on its legs and antennas. A rattle slot in the head...

Crafted and designed by legendary designer Mads Grosell. The lure profile is inspired by a baby trout smolt, with the classic Cannibal open mouth, a realistic big soft eye and...

Keep stocked up on tails for our super realistic sandeel imitation, with a lively kicking action both on the drop and retrieve. Four sizes are available – 9.5cm, 11cm, 12.5cm...

SANDEEL V2 With a lively kicking action on both the drop and the retrieve, this super realistic sandeel imitation will fool even the wariest of predator fish. The unique jig...

With a lively kicking action both on the drop and retrieve, baitfish imitations don’t get much more realistic than this. Utilising a unique rise and stand-up jig head that ensures...

The 4’th dimension is created with our detailed Photo Chrome skin print and strike provoking scent! The details are incredible and so lifelike it will be even harder for the...