Best selling products

The new SpeedMaster DX: it’s thin, light and responsive blank gives the perfect action for far casting and all-round lure fishing. Combined with classic (and classy) looks, this rod will...

Customised to suit the needs of the modern big-fish river angler. Complete with white tips for bite detection, tough SIC lined rod guides and slim cork handles. These functional tools...

Our Cult range has been built using durable carbon materials to provide a powerful range of rods for the serious predator angler. During detailed design and rigorous testing we optimised...

The Cult-X series is a very complete series with incredibly good value for money.The Cult-X Spin Rods are the perfect weapons for all lure fishing styles, be it soft lure...

The Cult-X Big Spin rods are purpose made to throw big lures effortlessly. Equipped with short legged K guides for extra strength, these rods can deal with any freshwater predator.•...

HVF V-Joint Lightweight SEAGUIDE Stainless Frame Guides Carbon Pipe Reel Seat with Fuji Hoods Fixed Cork Fore Grip Full Cork Handle with Armlock MODEL LENGTH WGT. T/CURVE MAX CAST WGT...

Progressive in action with plenty of power, the Black Widow dead bait rods offer ideal balance between casting ability and fish playing. The lighter 2.75lb model perfect for mid range...

HVF V-Joint Lightweight SEAGUIDE Stainless Frame Guides Carbon Pipe Reel Seat with Fuji Hoods Fixed Cork Fore Grip Full Cork Handle with Armlock MODEL LENGTH WGT. T/CURVE MAX CAST WGT...

This is our ultimate barbel rod design. The amazingly slim blank, reinforced with 1K woven harnesses tremendous power but offers an exquisite fish playing action. Able to propel large loads...

HVF X45 V-Joint Carbon Technology Fuji DPS Reel Seat with Down locking Cork Fore Grip Armlock Cork Handle Sea-Guides with LS Rings MODEL LENGTH WGT. TEST CURVE MAX CASTING WGT....

Classically styled weather-resistant waxed cotton fabric with relaxed unstructured crown and adjustable cloth backstrap provide the perfect fit and protection for any day on the river. Featuring Trout artwork by...

 A mesh back trucker hat that provides breathable protection on the water. Featuring the Sage logo over a fish scale patch by artist Casey Underwood on the front.

Classic fit tee with graphic Tarpon artwork on the back by Casey Underwood.

Lightweight and rugged, the Sage Guide Shirt features performance seams, articulated sleeves, and a sanded finish for optimal comfort and range of movement. Cooling technology fabric regulates body temperature and...

Fully redesigned blanks offer lighter weight and faster recovery than the much loved Jet series rods. Hardy Demon is manufactured in Sintrix 330 for increased strength to weight ratio and...

COLOR: GUN METAL GEAR RATIO: 1.0:1 COLOR: GUN METAL GEAR RATIO: 1.0:1 REEL HANDLE POSITION: RIGHT/LEFT A re-modeled classic Hardy fly reel. The Hardy Marquis was a main stay of...