Lures

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get...

The SPIRR is made for thos difficult conditions where you need to get out far, where there's waves, where you need to fish at high speed. The asymetrical design of...

Ideal for casting use.Resistant: Coated with a reinforced epoxy varnish, armed with 2X hooks and forged extra strong forged rings, the Metal Spot has been designed to durably resist the...

Based on the hugely successful Westin Hypoteez, this new version of one of our most popular soft lures features an extremely life-like, tight and erratic swimming action thanks, in part,...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create a seamless hybrid bait. With its slow sink rate and...

The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamless hybrid bait. With its slow sink rate and perfectly...

True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X-Rap®...

The Shadow Rap® Solid Shad is aerodynamic in design and balanced for long and accurate casts even in the most demanding conditions. Built heavy to sink fast, the Shadow Rap...

The new standard for modern ultralight baits. The X-Light Minnow features an upgraded weight distribution for casting the miniature lure into the far-off spots. And when the lure hits the...

We are extremely proud and excited to launch the Ricky The Roach Inline! Setting a higher standard within lure design and technology, at the time of writing, this is by...

Fish the Magic Minnow weedless jig from the shore or boat, fish it fast, fish it slow, on a steady or erratic retrieve – with its weedless design and great...

Imitation of sandeel for bass fishing Hooks included 4pcs

Needle is a slender, floating wobbler made for predator angling, especially perch, pike and trout. Low immersion depth, light reflecting action and perfect weight distribution flawlessly resemble hurt fish that...

Watch your speed with this incarnation of Ricky the Roach - the shorter tail allows a smooth and slow glide through the water, while the big shad tail offers a...