Lures

After the huge worldwide success with the 4Play hardlures, we now introduce a soft version of the great and world famous lure. This loose body version gives the specialist angler...

The perfect Scan of a Roach! As a follow-up on the very successful line Thru roach, we have created a full range of juvenile roach, for the many predator fish...

The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot...

Consistently reach suspended fish at any depth with the CountDown. Whether the fish are suspending at certain depths, at the weed tops or on bottom structure, the CountDown can get...

The original Westin Swim Glidebait is a well established favorite amongst the pro guides, who are confident that all of their clients can easily cast and catch fish with it...

Kinetic Stevns The Kinetic Stevns is a deadly seatrout weapon and throws like a bullet. The narrow shaped Kinetic Stevns has proved to be a great lure to imitate prey...

Strong ABS body, based on a 3D Scan of a real mackerel, with superb details. Build for perfect vibrating and flashing action with a big speed wind and perfect diving...

The Salmo Slider is a jerkbait known as a glidebait. Since its introduction in 2002 it continues to be absolute top-selling bait. The unique shape and action of the Slider...

The 3D Inshore Twitch Bait is a slow sinking lipless hard bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D...

The hard-bodied X-Rap® Scoop glides horizontally as it descends through the water column towards its inevitable fate. Twitch it to send it darting from side-to-side, or wind it in at...

Opportunistic predators can’t deny the Super Shadow Rap® as it kicks hard to the side, and then slowly fades away into the depths like a dying fish. Its tall body...

The lure swims with a super realistic slim S-Curve, and will turn to the side on spin stop, triggering strikes from following fish. It has a build in rattle in...

The iconic Real Eel lure, now in amazing 4D colors with Lamprey skin print and added strike triggering scent. The lure swims with a big lively curl tail kicking action...

Based on the scan of a real Baltic herring but also imitates many other freshwater Prey fish, like whitefish, roach etc. The loose body paddle tail lure feature immaculate details...

The perfect mix of sizes and colours of the super-effective Cannibal Shad, as well as appropriate jig heads. 3x2 of each colour Colours: Lemon Cracker, Hot Olive, Motor Oil, Holo...

The Trout Special Range of the Bullet Jerk has been specifically designed for trout fishing in fast flowing rivers. Weighted with tungsten for further, more accurate casting and better action...