Lures

3DB JERK BAIT 110™ –SUSPENDING–R1355 SERIESThe 3DB Jerkbait 110 is a suspending lure with an irresistible minnow shape. It is designed with “Flat Sides” which make it perfect for stop...

This multi-species balsa bait brings the excitement of the Rapala® Tail Dancer® to a shad profile. Swimming with a silent, aggressive hard thumping sweeping tail action. Designed to dive deep...

Designed to perfectly mimic the last struggle of a dying minnow, the Shadow Rap® makes tight turns when twitched, turns to look back and then settles to a head down...

The Hardcore Trout Heavy Flat S Duel is a small very dense jerkbait specifically designed for trout fishing in white water. With its lowered center of gravity and very high...

This slim and slender lure is sure to have your target fish drooling with its enticing wriggling action that is incredibly effective at many different retrieve speeds. It is a...

Realistic imitation of the perch with all the details. Unique painting and great action both during classic, continuous retrieval and jigging guarantee success on any water. An excellent lures for...

Creates a lot of buzz and noise that really attracts the fish. Perfect for trout, salmon, perch and pike. The colours are classic and well proven. Can be fished at...

Tommy was already an unhappy fish – his amazing, life-like detail and unrivalled swimming action made him lunch fodder for all kinds of toothy predators. Now things just got worse...

The Bullteez Curltail, the name says it all. A combination of the Bullteez and a curltail. This lure is the perfect complement to the well-known big fish magnet the Bullteez...

The Salmo EXECUTOR is a treat for the traditionalist lure angler. The proven shape and flawless tail-side action are two traits that should convince anyone to try the EXECUTOR. The...

With the patent pending construction combining a balsa core with a durable co-polymer outer body, the BX Minnow features a super responsive action that comes alive with the slowest of...

This lure set contains 5 of the best fresh-water predator colours you can get. The design of these classic lures has accounted for many great catched over the years. Each...

This unique, long-casting hard lure is based on a 3D scan of a real roach and features an amazingly realistic action, with subtle tail pulsing and straight-line swimming both on...

After the huge worldwide success with the 4Play hardlures, we now introduce a soft version of the great and world famous lure. This loose body version gives the specialist angler...

The perfect Scan of a Roach! As a follow-up on the very successful line Thru roach, we have created a full range of juvenile roach, for the many predator fish...

The legendary first Rapala® and still the number one “go-to” lure. Whether twitched on the top as a surface bait, retrieved as a shallow runner, weighted with a split shot...